I created four logos meant to promote the coffee shop Cafe Monte Alto. I developed a visual identity that reflects the cafe's quality and welcoming atmosphere. I designed the logos to create a mark that feels established and trustworthy while remaining clean and versatile. This is meant to be viewed by local customers and anyone who may come across the store. My strategy centers around simplicity and longevity, using simple design concepts to communicate reliability. I choose a minimal color palette that matches the products to keep the identity clear and adaptable which allows the typography and structure of the logo to carry the branding. The balanced layout helps ensure clarity and supports a cohesive and timeless brand presence.
March 2024
