This project is a research-based brand analysis where I studied Lush Fresh Handmade Cosmetics and translated my findings into a cohesive digital Brand Guidelines book. I analyzed the brand’s mission, values, voice, and visual identity, including brandmark usage, typography, color systems and others to understand how Lush communicates its ethics and personality across platforms. Using system design principles, I organized this information into a clear, structured framework that demonstrates how each element works together to support the brand’s commitment to sustainability, transparency, and activism. The final guidelines are designed as an interactive digital experience, that allows you to explore the pages as if it were a website. Each page separately focuses on the visual structure, hierarchy, and consistency of the system. This project highlights my ability to conduct in-depth brand research and translate it into a functional, scalable set of guidelines that could be used across print, digital, and physical environments.
May 2025
