Pine Acres Campground is a poster and logo design project created to promote a local campground while capturing a sense of nature, relaxation, and accessibility. I designed the visual identity to feel welcoming and family-friendly, using simplified illustrations of trees, mountains, and a campsite to reflect the outdoor experience visitors can expect. The logo and poster work together as a cohesive system, with consistent color choices and imagery that emphasize calmness and approachability. The poster layout prioritizes key information like location, contact details, and offerings, while allowing the illustration to set the overall tone. Typography and composition are kept clear and balanced to ensure the design remains effective for both signage and promotional use. Together, the logo and poster create a recognizable visual presence that communicates the campground’s identity in a straightforward and inviting way.
May 2024
